Privacy Policy

Section 1 — Personal Information We Collect

We collect personal information that you provide directly to us, information collected automatically when you use our Site, and information provided by service providers that help us operate our business.

Information You Provide to Us

• Name
• Billing address and shipping address
• Email address
• Phone number
• Order details, purchase history, product preferences, size selections, and color selections
• Account information, if you create an account on our Site
• Customer service communications, including return, exchange, refund, review, or feedback requests
• Marketing preferences, such as email or SMS subscription choices

Information Collected Automatically

• IP address
• Device information
• Browser type and operating system
• Time zone, language settings, and referring website
• Pages viewed, products viewed, search terms, clicks, and other Site interactions
• Cookies, pixels, log files, tags, and similar tracking technologies

Payment Information

Payment details are processed securely by third-party payment providers. We do not store your full credit card number. Payment providers may collect information necessary to process your payment, verify your transaction, prevent fraud, and comply with applicable laws.

Section 2 — How We Use Your Information

We use your personal information to provide, improve, protect, and operate our Site and services. This includes using your information to:

• Process, confirm, and fulfill your orders
• Arrange shipping, delivery, returns, exchanges, and refunds
• Provide customer service and respond to your requests
• Communicate with you about your order, account, service requests, or policy updates
• Improve our Site, products, services, customer experience, and marketing performance
• Personalize your shopping experience and recommend relevant products or offers
• Send marketing communications, where permitted by law or with your consent
• Prevent fraud, unauthorized transactions, abuse, security incidents, and illegal activity
• Comply with legal, tax, accounting, regulatory, and recordkeeping obligations
• Enforce our Terms & Conditions, policies, and other agreements

Section 3 — Legal Basis for Processing (EEA / UK Users)

If you are located in the European Economic Area, the United Kingdom, or another region with similar data protection laws, we process your personal information based on one or more of the following legal bases:

• Your consent, such as when you subscribe to marketing communications
• Performance of a contract, such as processing and fulfilling your order
• Compliance with legal obligations, such as tax, accounting, or regulatory requirements
• Our legitimate business interests, such as improving our Site, preventing fraud, securing our services, and communicating with customers

Section 4 — CCPA / CPRA Rights (California Residents)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These rights may include the right to:

• Know what categories of personal information we collect, use, disclose, or share
• Request access to the personal information we maintain about you
• Request deletion of your personal information, subject to legal exceptions
• Request correction of inaccurate personal information
• Opt out of the sale or sharing of personal information, where applicable
• Limit the use of sensitive personal information, where applicable
• Not be discriminated against for exercising your privacy rights

We do not sell personal information in the traditional sense. However, certain analytics, advertising, or tracking activities may be considered “sharing” under California privacy laws. You may contact us to exercise your privacy choices.

To exercise your California privacy rights, please contact us at support@feelits.com.

Section 5 — Sharing of Personal Information

We may share your personal information with trusted third parties that help us operate our business, provide our services, process orders, improve customer experience, and comply with legal obligations.

These third parties may include:

• Shopify, our e-commerce platform
• Payment processors and fraud prevention providers
• Shipping carriers, logistics partners, fulfillment warehouses, and returns processors
• Customer service, email, SMS, and marketing service providers
• Analytics providers, such as Google Analytics
• Advertising platforms and performance marketing partners
• Technology, hosting, security, and IT service providers
• Professional advisors, including legal, accounting, tax, and compliance advisors
• Government authorities, regulators, courts, or other parties when required by law or necessary to protect our rights

These parties are required to use your information only as necessary to provide services to us, comply with applicable law, or protect our legal rights.

We may also share personal information in connection with a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, or transfer of all or part of our business.

Section 6 — International Data Transfers

We operate internationally and work with service providers in different countries and regions. As a result, your personal information may be processed, stored, or transferred outside your country of residence, including in the United States, Canada, Hong Kong, Mainland China, and other jurisdictions where our service providers or business operations are located.

Where required by applicable law, we use appropriate safeguards, such as Standard Contractual Clauses or other lawful transfer mechanisms, to protect personal information transferred internationally.

Section 7 — Data Retention

We retain your personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

We may retain information as needed to:

• Process and fulfill orders
• Provide customer support
• Manage returns, exchanges, refunds, and disputes
• Prevent fraud and protect our Site
• Comply with legal, tax, accounting, and regulatory obligations
• Enforce our agreements and policies

When personal information is no longer needed, we may delete, anonymize, or securely retain it as required or permitted by applicable law.

Section 8 — Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate our Site, support checkout functionality, remember preferences, analyze traffic, improve performance, personalize content, and support marketing efforts.

Cookies may be used for:

• Essential Site functionality
• Shopping cart and checkout operations
• Account login and security
• Analytics and performance measurement
• Personalization and product recommendations
• Advertising and marketing attribution

You may control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Site.

Section 9 — Behavioral Advertising

We may use your information to provide targeted advertisements or marketing communications that we believe may be relevant to you. We may work with advertising partners, analytics providers, and marketing platforms to understand how customers interact with our Site and to show relevant ads on third-party websites or platforms.

You may opt out of certain targeted advertising through your browser settings, device settings, advertising platform settings, or applicable privacy preference tools. You may also unsubscribe from our marketing emails by using the unsubscribe link included in our emails.

Section 10 — Data Security

We implement reasonable administrative, technical, and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, loss, misuse, or destruction.

However, no method of transmission over the Internet or electronic storage is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

Section 11 — Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. These rights may include the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete personal information
• Request deletion of your personal information, subject to legal exceptions
• Object to or restrict certain processing activities
• Withdraw consent where processing is based on consent
• Opt out of marketing communications
• Request a copy of your personal information in a portable format, where applicable

To exercise your rights, please contact us at support@feelits.com. We may need to verify your identity before responding to your request.

Section 12 — Children’s Privacy

Our Site and services are not intended for children under the age of 13, or the equivalent minimum age in your jurisdiction. We do not knowingly collect personal information from children.

If you believe that a child has provided us with personal information, please contact us and we will take appropriate steps to delete the information where required by law.

Section 13 — Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations.

When we update this Privacy Policy, we will post the revised version on this page and update the effective date where applicable. Your continued use of our Site after any changes are posted means that you accept the updated Privacy Policy.

Section 14 — Contact Information

If you have any questions about this Privacy Policy, or if you wish to exercise your privacy rights, please contact us at the offices below or by email.